Monday, November 20, 2006

"Organic" Pepsi

If there is anyone out there who still naively believes the Whole Foods corporation is looking out for your health and welfare by providing you with exclusively organic, small-farm, and local food choices, you've been left in the dust:

To compete with the homespun, lifestyle-oriented companies that appeal to the Whole Foods consumer, Pepsi is creating wholly new startup brands for the chain that bear no telltale trace of their corporate lineage and are supported with very little marketing,” wrote Ad Age reporter Stephanie Thompson. (Thompson quoted an executive close to PepsiCo who noted that the company believes Whole Foods consumers like the discovery of things not tarnished by mass marketing.)

"Organic", and everything it implies about food's provenance and the sustainability of its production, has been appropriated by the giant food corporations it was designed to circumvent. It doesn't matter what tricks you employ to avoid it, such as eschewing food products that are "tarnished by mass marketing". Pepsico's Marketing Department is already at least one step ahead of you.

3 Comments:

Blogger sexyretard said...

We can still buy crates of produce from family farms, can we not? Does Whole Foods have some sort of anti-Christ "worship the image" power over all the means of nutritional production?

Yes, we are PepsiCo's bitches indeed. Only 60% of voters can name one Senator from their state, and only 40% can name them both.

9:40 PM  
Blogger sexyretard said...

So do you expect the American public to have the attention span/intelligence/interest necessary to combat the forces of multinational corporate eeee-vil?

9:41 PM  
Blogger Germanicu$ said...

"Do do you expect the American public to have the blahblah to combat the forces of multinational blahblah?"

Ladies and gentlemen, give it up for... Tardo The Cynic!

Sure I do. And I actually do expect it, too, not just hope it, like your run-of-the-mill, pie-in-the-sky liberal straw man. If I didn't believe in Civic Responsibility, I'd be just as bad as the monsters I so gleefully disparage.

The truth is, those multinational blahblahs are made up of the Great and Vaunted American Public. So is our political hooha, and our educational whatnot. The same hands that created this horrific Orwellian corporate nightmare are capable of raising - nay, obliged to raise a middle finger in disdain of the same.

Defeatist cynicism leads to the dark side, Luke. Some Ted Rall cartoons should help set you straight.

9:29 PM  

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